Contemporary Brand Management Report for EasyJet

Contemporary Brand Management Report for EasyJet Foundation Generally speaking, the movement advertise has performed well since 2001, with income development quickening from 3% in 2002 to 11% in 2004, with all out deals for that year being evaluated at US$ 549.4 billion. Be that as it may, a few divisions performed superior to other people, and the portion of air transport fell bit by bit somewhere in the range of 1999 and 2003, somewhat because of falling tolls because of industry progression and the development of minimal effort carriers. In any case, deals rose unequivocally in 2004 as the movement business recouped and financial conditions were more grounded. In fact, over the period from 1999 to 2004, online deals developed by a stupendous 403%, to reach US$85.2 billion, and the online portion of all out movement retail deals expanded from only 4% in 1999 to practically 16% in 2004. Air transport is by a wide margin the biggest transportation division regarding by and large deals, because of its significant expenses and accommodation, wi th a worth portion of 58% in 2004. (Worldwide Market Information Database, 2005). Starting at 2004, straightforward aircrafts were proceeding to extend, in spite of the fact that there were indications of a shake-out in the business as a few littler organizations failed in 2004, and exceptional rivalry has additionally carried some significant US bearers to the edge of chapter 11. In 2004, Air France Group turned into the main aircraft on the planet as far as worth piece of the overall industry, after the merger of Air France with Dutch national transporter KLM. The joined carrier currently works an armada of 550 airplane, serving 189 goals in 84 nations, through in excess of 1,800 flights for each day. Air France Group had an expected piece of the pie of 6% in 2004, surpassing the past market pioneer, Japan Airlines Co Ltd (JAL), and is in this manner probably the most grounded brand in the market, because of its new European personality, and elevated level of inclusion. (Worldwide Market Information Database, 2005). JAL Group itself was likewise the consequence of a merger in 2002 between Japan Airlines and Japan Air System, and its offer fell in 2004 to 5%, due to the group’s poor money related execution in that year. Albeit local courses were accounted for to have performed well in 2004, the droop in the global section offered ascend to a  ¥72.1 billion (US$687 million) working misfortune, because of the unfavorable impacts of exceptionally low travel trust in Japan, which won in the principal half of monetary 2004. In any case, JAL kept on expanding its driving offer in the household Japanese market to 43%, well in front of the number two organization, All Nippon Airways, with 34%, because of its solid associations with its nation of cause. (Worldwide Market Information Database, 2005). The biggest US bearer, AMR, was basically on a standard with JAL in both 2003 and 2004 regarding esteem piece of the pie, and furthermore observed its offer fall somewhat, to 5% in 2004. The American carriers all experienced the occasions of 11 September 2001 and from the financial downturn, and have kept on performing severely. UAL Corp saw its worldwide offer tumble from nearly 6% in 2001 to simply over 4% in 2004, while the portion of Delta Airlines tumbled to 4% over a similar period. Joined Air Lines was the most seriously hit of the â€Å"big three† US carriers after 11 September 2001, and had to petition for Chapter 11 insolvency toward the finish of 2002. Be that as it may, in the wake of experiencing an uncommon rebuilding program, the aircraft had gotten the vital financing to rise up out of liquidation before the finish of 2003. All the US carriers are as of now encountering brand character emergencies, as the US keeps on partner air travel with the spread of univer sal psychological oppression. The European carriers British Airways (BA) and Deutsche Lufthansa have likewise experienced blended fortunes. While the portion of BA fell consistently over the survey time frame, to 4% in 2004, that of Lufthansa rose, setting it practically equivalent with BA, and Lufthansa recorded expanded deals and accomplished benefits in the main quarter of 2004, contrasted with a misfortune in a similar time of the earlier year. (Worldwide Market Information Database, 2005)Both these organizations are attempting to contend with the emphatically developing no nonsense carriers, possibly demonstrating that the national brand support is not, at this point enough to manufacture a solid brand in the aircraft business, and that something more is required. Brand Essence Govers and Schoormans (2005) give perhaps the best piece on the idea of brand the board, guaranteeing that, past their useful utility and reason, items and arrangement have a representative importance, and parts of this emblematic significance are represented by ideas like brand character and item client picture, which portray the representative significance related with the brand or item class. Plummer (1984) additionally centered firmly around the character of brands, guaranteeing that there are, as a general rule, two unique appearances of brand character, and it is important to comprehend the two countenances so as to all the more likely handle the totality and intensity of this valuable key idea. A brand introduces itself to the world from numerous points of view, through the item itself, through its bundling, its name and where it is sold. A brand sold in a grocery store or by means of the web, is endeavoring to impart something, yet the world, then again, deciphers the brand t hrough a wide range of channels; through experience, through recognitions, misguided judgments, the worth frameworks of the people out there on the planet, and, obviously, all the clamor in the framework. The two essences of brand character consequently are input, that is, the thing that publicists need customers to think and believe, and out-take, what shoppers really think and believe, and these two points of view on brand character can be communicated in two structures. The first can be viewed as the brand character explanation; and the different as the brand character profiles, which are shopper impression of the brand. (de Chernatony and McDonald, 2003) As far as a brand character for an aircraft, this can be indispensably significant, as hardly any business sectors are as fiercely serious as the carrier advertise. Nonetheless, on the grounds that the opposition is intense, that is no motivation to pummel clients, in the same way as other carriers do, as they are persuaded that voyagers care principally about cost. Therefore, numerous carriers most eminently the major U.S. bearers and spending aircrafts appear to have made reducing expenses the top need to the detriment of their administration quality, and have constructed brand characters around hoping to squeeze each penny. Be that as it may, Prokesch, S. E. (1995) claims that it doesnt must be that way, even in a merciless, mass-advertise business, for example, air travel. He contends that there are a lot of individuals who will pay a premium for good assistance, even among the individuals who travel economy, and focuses at British Airways’ benefits as a key marker in ligh t of the fact that, while the world aircraft industry has piled on billions of dollars in misfortunes over the most recent five years, British Airways has remained determinedly beneficial on the rear of remarkable client support. EasyJet has acknowledged this exercise, enlisting senior advertisers in every one of its significant European markets in 2004, so as to agree with its significant full-scale brand relaunch that year. The carrier, whose past advertising interchanges were blamed by some for coming up short on the shine of its initial years, recruited devoted nation administrators for the UK, France, Germany, Spain and the remainder of Europe, who were answerable for setting up custom fitted systems that identify with their business sectors impression of easyJet. (Rogers, Oct 2004) accordingly, the aircraft figured out how to build up a new corporate character and brand character, alongside its first sonic logo. It likewise relaunched its site, significantly expanded its European promoting financial plan to back its first UK TV battle, and changed typography, by evacuating the .com from most advertising correspondence and the animation style plane from its advertisements. The 11m euro ( £7.6m) crusade , which stumbled into Europe, highlighted the strapline Come on, lets fly, and was made by Sledge, easyJets first UK promotion organization, with media through OMD. This battle was driven by the conviction that despite the fact that the â€Å"original promoting made heaps of noise† it neglected to â€Å"define the aircrafts particular attributes.† (Rogers, Oct 2004) accordingly, the new crusade was planned for making more feeling around the brand, implying that, in spite of the fact that easyJet remained cost driven, it likewise centered around the immeasurably significant client support. This re dispatch seems to have pushed easyJet away from its past situation, close to the foot of the aircraft business brand pyramid. Recently saw if all else fails for explorers who thought about expenses, without really considering administration or solace, the organization performed well, in spite of already being one of the UKs most abhorred brands. Nonetheless, with fuel costs rising, and cost slicing activities just having the option to deliver a specific measure of return, the firm has repositioned and re marked itself so as to move of the foot of the brand pyramid, leaving this space to Ryanair, and comparative spending bearers, and moved itself into the center market, with any semblance of BMI. Despite the fact that the bearer is as yet seen as far underneath BA and the other premium help transporters, its image re dispatch has now empowered it to move into the main five in the rundown of the UK’s favored carrier brands (Curtis, 2004) Situating The vast majority have an assessment about easyJet, which is one of its center qualities, based on the rear of the spending plan airline’s starting situating as a savior, empowering individuals to travel all the more much of the time around Europe, with costs more likened to residential train travel than the customarily significant expenses charged by European banner bearers. Additionally, under the direction of Stelios Haji-Ioannou it created as one of the UKs most particular brands, with a trademark insurrectionary demeanor. Be that as it may, the area has seen developing rivalry from residential contestants, for example, Thomsonfly and Continental new businesses, for example, Wizz, from Eastern Europe, w

Big Data in Cloud Computing Issues

Enormous Data in Cloud Computing Issues Unique The term huge information or colossal data rose under the tricky augmentation of overall data as an advancement that can store and handle huge and varied volumes of data, giving the two undertakings and science with significant bits of information over its clients/tests. Distributed computing gives a strong, accuse lenient, available and flexible condition to harbor Big information circulated the executives frameworks. Inside this paper, we present a diagram of the two developments and cases of progress while planning huge information and cloud structures. But huge information deals with a lot of our current issues regardless of all that it shows a couple of fissure and issues that raise concern and need change. Security, protection, versatility, information heterogeneity, calamity recuperation frameworks, and various challenges are yet to be tended to. Different concerns are related to Cloud registering and its ability to oversee exabytes of information or address exaflop fig uring capably. This paper presents an outline of both cloud and large information developments depicting the current issues with these advances. Presentation Starting late, there has been an extending request to store and procedure a consistently expanding number of data, in zones, for instance, account, science, and government. Frameworks that support large information, and host them using distributed computing, have been made and used successfully. In spite of the fact that enormous information is responsible for putting away and taking care of data, cloud gives a reliable, flaw lenient, available and flexible condition with the goal that huge information framework can perform (Hashem et al., 2014). Large information, and explicitly huge information examination, are seen by both business and logical ranges as an approach to relate data, find structures and predict new examples. Consequently, there is a titanic energy for using these two advances, as they can outfit associations with an advantage, and science with ways to deal with aggregate and pack information from investigations, for example, those performed at the Large Hadron Collider (LHC). To have the ability to fulfill the current necessities, huge information frameworks must be open, deficiency lenient, versatile whats progressively, adaptable. In this paper, we delineate both distributed computing and large information frameworks, focusing on the issues yet to be tended to. We particularly look at security concerns while getting a major information vender: Data protection, information organization, and information heterogeneity; fiasco recuperation systems; cloud information moving procedures; and how distributed computing velocity and flexibility speaks to an issue regarding exaflop handling. Disregarding a couple of issues yet to be improved, we show how distributed computing and enormous information can work honorably together. Our responsibilities to the current situation with craftsmanship is finished by giving a blueprint over the issues to improve or still cannot appear to be tended to in the two advancements or developments. Putting away and preparing immense volumes of information requires adaptability, adjustment to inside disappointment and openness. Distributed computing passes on all these through equipment virtualization. As needs be, huge information and circulated registering are two ideal thoughts as cloud enables large information to be open, flexible and flaw lenient. Business see enormous information as a beneficial business opportunity. Along these lines, a couple of new associations, for instance, Cloudera, Hortonworks, Teradata and various others, have started to focus on passing on Big Data as a Benefit (BDaaS) or DataBase as a Service (DBaaS). Associations, for instance, Google, IBM, Amazon and Microsoft moreover offer ways to deal with clients to eat up enormous information on demand. Huge DATA ISSUES Though huge information handles various present issues regarding volumes of data, it is a continually changing reach that is reliably being created that despite everything speaks to a couple of issues. Around there, we show a part of the issues not yet tended to by large information and circulated processing. Security Ventures that are needing to work with a cloud provider should know and pose the going with inquiries: a) Who is the authentic owner of the information and who approaches it? The cloud providers clients pay for an organization and move their information onto the cloud. In any case, to which one of the two accomplices does data really have a spot? Likewise, can the provider use the clients data? What level of get to necessities to it whats more, with what purposes can use it? Will the cloud provider advantage from that data? Truth be told, IT bunches mindful of keeping up the clients data must have induction to information groups. Along these lines, it is in the clients perfect energy to surrender constrained access to data to confine data get to and guarantee that so to speak authoriz. b) Where is the information? Touchy information that is seen as authentic in one country may be unlawful in another country, along these lines, for the client, there should be an understanding upon the area of information, as its information may be seen as illegal in a couple of countries moreover, brief to arraignment. The issues to these requests depend on understanding (Service Level Agreements SLAs), notwithstanding, these must be carefully checked with a particular ultimate objective to totally grasp the pieces of each accomplice and what courses of action do the SLAs spread and not spread concerning the affiliations information. Protection The harvesting of information and the usage of scientific apparatus to mine information raises a couple of security concerns. Ensuring information security and guaranteeing insurance has ended up being extraordinarily irksome as information is spread and copied the world over. Protection and information confirmation laws are begun on particular control once again data and on measures for instance, information and reason minimization and limitation. Taking everything into account, it is dubious that restricting data gathering is reliably a convenient way to deal with insurance. Nowadays, the security approaches when dealing with practices give off an impression of being established on customer consent whats more, on the data that individuals deliberately give. Security is no ifs, ands or buts an issue that requirements further change as structures store huge measures of individual data reliably. Heterogeneity Gigantic data concerns colossal volumes of information moreover particular paces (i.e., information comes at different rates dependent upon its source yield rate and system inertness) and uncommon variety. Information comes to enormous information DBMS at different velocities and arrangements from various sources. This is since different data gatherers lean toward their have schemata or shows for information recording, and the idea of different applications moreover bring about arranged information depictions. Overseeing such a wide combination of information and unmistakable speed rates is a hard endeavor that Big Data frameworks must arrangement with. This endeavor is irritated by the way that new kinds of documents are continually being made with no kind of normalization. Be that as it may, giving a reliable and general way to deal with address and examine intricate and creating associations from this data despite everything speaks to a test. Fiasco Recovery Information is an astoundingly significant business and losing data will completely realize losing esteem. If there should arise an occurrence of event of emergency or hazardous disasters, for instance, seismic tremor, floods and fire, information mishaps ought to be insignificant. To fulfill this essential, in case of any scene, data must be quickly available with insignificant personal time and misfortune. As the loss of data will possibly realize the loss of cash, it is fundamental to have the ability to respond capably to hazardous events. Adequately passing on immense data DBMSs in the cloud and keeping it by and large open and shortcoming lenient may unequivocally depend on upon debacle recuperation components. Different Problems a) Transferringdata onto a cloud is a moderate procedure and associations as often as possible choose to truly send hard drives to the server farms so information can be moved. Regardless, this is neither the most useful nor the most secure response for move information onto the cloud. During that time has been an effort to improve and make capable information moving estimations to confine move times and give a protected way to deal with trade information onto the cloud, in any case, this procedure ledge a major bottleneck. b) Exaflop registering is one of todays gives that is topic of various conversations. Todays supercomputers and cloud can oversee petabyte informational collections, in any case, overseeing exabyte size datasets still raises heaps of stresses, since elite and high transmission limit is required to trade and procedure such tremendous volumes of information over the system. Distributed computing may not be the proper reaction, as it is acknowledged to be more slow than supercomputers since it is constrained by the existent information transmission and idleness. Superior PCs (HPC) are the most reassuring courses of action, anyway the yearly expense of such a PC is gigantic. Moreover, there are a couple of issues in delineating exaflop HPCs, especially regarding profitable force usage. Here, game plans tend to be more GPU based instead of CPU based. There are similarly gives related to the elevated level of parallelism required among hundred an enormous number of CPUs. Analyzing Exabyte datasets requires the difference in huge information and examination which acts another issue yet to decide. c) Scalability and versatility in cloud computingspecifically concerning large information the executives frameworks is a subject that needs also explore as the current frameworks scarcely handle information tops naturally. As a general rule, versatility is enacted genuinely rather than naturally and the bleeding edge of modified adaptable frameworks exhibits that most computations are responsive or proactive and regularly examine adaptability fr

UK software industry Free Essays

In the business world vital situating has become an unavoidable undertaking as organizations search for each mean of improving their upper hand. In such a business domain, a much dependable relief can be found in the adjustment of examination models by associations in their showcasing efforts. Vermin examination models have been used by associations everywhere throughout the world to decide or anticipate future patterns in business just as to take preemptive measures to abstain from running into misfortunes (Charles, Hill, Jones, 2006p. We will compose a custom article test on UK programming industry or on the other hand any comparative subject just for you Request Now 9-98),. The following is a PEST examination of UK’s programming industry. Political components The political changes in the UK truly sway contrarily on the product business, in spite of the fact that recently, there has been a purposeful exertion to institute enactment to check programming theft which has been named as probably the best risk to the business. As of now the counter robbery law of UK denies and presents lawful measures against culprits of the wrongdoing and it is foreseen that this will get rid of the bad habit that is so overflowing in the UK. From a worldwide point of view, diverse political situations in various nations where the product business showcase their items likewise impacts on the exhibition of the business, for example, the product business is influenced contrarily when different nations which have been generally advertises for UK programming organizations change to contenders for example China and India. This is generally occasioned by system change in those nations. Sexual orientation fairness has additionally had a critical impact of the business I that, they have been compelled to change their work arrangements to reflect equivalent open doors concurred to all sexes. Financial Factors. In spite of the fact that there is an obvious distinction between political elements and financial figures a few happenings political fields have affected the monetary factors for example enactment addressing tax collection for programming items. Right now the monetary state in the UK is amicable and no signs point unexpectedly. Generally steady trade rates, just as low swelling levels, a consistent salary development in the household advertise, have all contributed emphatically the development of the division in the UK and is anticipated to proceed with that path into what's to come. Social Factors. As these decide the purchasing conduct for clients, the UK market can be said to be adult in that, deals and interest for programming items is on the expansion, a pattern that has proceeded for as far back as three years. The way that, most programming items are not seen as unsafe and there fore are taken a gander at as innocuous has added to a positive development of the product showcase in the UK. This can be confirm by the way that, individuals from varying backgrounds can buy distinctive programming hand crafted. There have been hardly any instances of significant objections structure the general public as far as their ease of use and adequacy of what is on offer in the market. This further reinforces the future situation of the division most definitely. Mechanical Factors. Advances around there particularly as occasioned by PCs, the web, just as well as PDAs, has affected programming industry in that, creation has gotten less expensive than it would have been without the abovementioned. In the UK, larger part of the product organizations have contributed intensely on innovation and this has been reflected in flooding benefits. All in all, from the above investigation unmistakably, the future for programming industry in the UK I brilliant and those organizations which will underwrite themselves by taking a vital position are bound to flourish. The most effective method to refer to UK programming industry, Papers

A Few Essay Topics That You Can Use

A Few Essay Topics That You Can UseAn amazing number of people are finding it easier to get an essay published these days thanks to the web, and that's because 1984 argumentative essay topics are being designed by thousands of writers all over the world. For those looking for a little something different for their paper they should definitely consider choosing this type of essay topic for their personal writing. With everything going on in the world today it is very important that you make an impact on the reader. Writing with the right number of big ideas is one way to make a good first impression.You may not know it but there are actually several essay topics that you can use. You can go with the one that is based on your choice of location in history. There are several ideas and topics that you can choose from. The author of this article actually chose from two options. Here are some of the 1984 argumentative essay topics that you can use for your paper:Political Revolution: This one is based on a quote from Orwell about a person who uses violence to solve problems. When we realize that political revolution can be the solution to various problems and issues then it makes sense that it can be used as a way to solve many problems that we face today. By creating a new culture we can actually do away with the corrupt political system that we currently have. By having our culture revolutionized we can move forward as a free society instead of a society that get left behind.It is a very safe place to be and many times it is very difficult to escape. The only problem we have with the current political system is that it seems to be very difficult to change. That means we need to find a better solution than what we currently have. Many people who live in areas where the unemployment rate is high are often frustrated by the fact that the politicians seem to think that the city they live in is the only one in the entire country. Instead we should all be focusing on mak ing this society a better place to live.Liberty Movement: A political theory that have been around for over one hundred years, and even longer. There is no doubt that many in the United States think that the government has too much power. With all of the things that we have to deal with in today's society it seems as if the government never learns. Unfortunately, what we often do when we feel like the government is taking too much power is taking that power away from them. Liberty is what is needed for any society to be a success.Freedom: Freedom is something that is synonymous with good things. When we speak of a free society we are not talking about a perfect society. A free society is a society that has a constant flow of energy in every direction. Without freedom the most important things that a society has is not going to happen because the people are not going to have any choice in the matter.There are just so many essay topics that you can choose from. You can find yourself a n amazing essay topic for your paper. However, just make sure that you don't settle for the first one that you see. Spend some time on the internet and then you will be able to come up with a great argumentative essay topic.

Victorian Ideals in Middlemarch Free Essay Example, 1750 words

Victorian ideals of the proper woman were founded on four core principles those of piety, purity, submissiveness, and domesticity. The hierarchy of these four core values was delineated by Barbara Welter in the 1960s in their order of social importance. Young men looking for a mate were cautioned to search first for piety". Because religion didn t take women away from her proper place within the home as so many other societies or movements did, piety was considered a safe avenue for a woman to pursue. She would be another, better Eve, working in cooperation with the Redeemer, bringing the world back from its revolt and sin. The world would be reclaimed for God through her suffering (Welter, 1966: 152). Next, to piety, purity was necessary in order to access the power inherent in the cult. Without [purity] she was, in fact, no woman at all, but a member of some lower order To contemplate the loss of purity brought tears; to be guilty of such a crime brought madness or death (W elter, 1966: 154). However, this power was expected to be relinquished upon the wedding night as the woman traded in her purity, setting up a paradox that proved difficult to explain away. We will write a custom essay sample on Victorian Ideals in Middlemarch or any topic specifically for you Only $17.96 $11.86/page If she chose to listen to other voices than those of her proper mentors, sought other rooms than those of her home, she lost both her happiness and her power (Welter, 1966: 173). All of these concepts come into play as Eliot illustrates the problem in reconciling the ideals of womanhood with the realities of their nature.

Iowa Wild Nature Always Wears The Colors Of The Spirit

Iowa Wild Nature always wears the colors of the spirit. —Ralph Waldo Emerson I sleep the sleep of mothers—which is to say, I wake at the noises my husband snores through. In the waxing light of day, coyotes yip and howl a few miles down the creek. Though these tricksters are no threat to us, their calls have woken me early. Grabbing my glasses, I sit up and soak in the rare site of my boys peacefully lying next to one another—no arguing, no wrestling, no teasing. Three daddy longlegs cling to the inside of the tent; one just inches away from Batman’s plastic nose. Saylor eats, plays, and sleeps in the comic universe, but that tiny arachnid would scare him worse than if the apocalyptic horrors found in his stories actually came to life. I debate about climbing over everyone to reach it. If I don’t remove the thing and Saylor wakes, all hell will break loose. If I reach over to remove it, I will likely wake someone up and erase my rare chance at some alone time zen in the wilderness. I choose zen. The northeastern part of my home state lures me in each summer. It sings in the ancient language of deeply carved river valleys and teaches wisdom from lofty limestone bluffs. This Driftless Area, untouched by the last of the glaciers and unlike the more well-known topography of the corn belt, welcomes my family when we have a desire to wade knee deep in trout fishing heaven. We pitch tents in Yellow River State Forest, just yards away from the creek where rainbows and browns hideShow MoreRelatedRastafarian79520 Words   |  319 PagesOutcasts to Culture Bearers is that it correctly traces the connection between the emergence of Rastafarianism and the history of resistance and black consciousness that has been part of the Jamaican experience for years. The truth is that there has always been a committed Jamaican counter- culture that celebrates and sees redemption in Africa and rejects the European values that have oppressed a society. 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How Narrative Techniques Are Employed Within Jane Eyre free essay sample

Discuss how Charlotte Bronte employs narrative techniques in the novel Jane Eyre Throughout Jane Eyre, Bronte incorporates narrative techniques to emphasise certain points and to keep the reader’s attention. In the first few chapters of the novel we are introduced into the world she is surrounded by, with the use of very descriptive imagery, with a gothic element also incorporated for the audience to obtain a grasp of Jane’s situation. As the nature of the book develops and unravels, frequently used devices such as the incorporation of a gothic element is seen throughout many of the main chapters. For example, the lead up before the fire scene is build up through the eerie laughs made by Bertha, although at the time we do not know this. Also, using first person narration emphasises not only the personality of the narrator, but also makes the audience feel as if they are being directly addressed and included within the novel. Literary techniques are re-enforced throughout the novel to directly emphasise certain points and re-iterate subjects within the reader’s mind. For example, rhetorical questions asked by Mr. Rochester as he accuses Jane of never having felt love. The metaphors throughout the novel represent symbols for things that are needs or wants within Jane’s life, seen through food, fire and burning, the chestnut tree and the moon. Gothic imagery appears frequently throughout the novel, as Bronte has employed this element to become a technique to achieve the flow of the narrative. Through several important scenes, the gothic imagery is prevalent. In the red room, it is described to be dark like blood, along with a mirror that provides ‘subdued, broken reflections varying the gloss of its panels’ and distorts her appearance. The red room is actually where Mr. Reed had taken his last breaths and Jane believes his ghost haunts the room, troubled by wrongdoing of his last wishes. In these few pages, the red room where a family member had passed away, the colour of the room itself and the romantic gothic scene of rain on the moors are prominent as parts of the gothic element and set precedent for the rest of the gothic elements within the novel. The incident on the third floor of Thornfield introduces Jane and the reader to the first gothic aspects of what is to be the most extended location throughout the novel. Jane describes Thornfield as dark, old and laboured with the secrets and memories of the past. This sets Thornfield Hall as the mysterious manor which has the potential to turn supernatural ‘strange, indeed, by the pallid gleam of moonlight’ as Jane claims. Through the beginning of the mysterious and curious laughs made, Ms. Fairfax claims it is Grace Poole’s laugh, and as Jane does not believe this, neither does the reader. The reference to Blue Beard’s Castle is important because the French Fairytale is a Pre-Gothic account of a duke who murders all his wives and puts their bodies in different closets, and telling the new wives they are forbidden to look behind the doors. As every wife looks behind the door, they are murdered and this provides an interesting prediction of what is behind the door. Although the tale is a pre-Gothic based plot, it resonates many of the gothic plot within the novel through the mysterious castle, the cold, damp, moonlight environment, the mysterious, misunderstood, enigmatic yet lovable male character, who is only understood and cured of his torment by the marriage or companionship with a good Christian female who would enter the plot (Jane). In the visitation to Jane’s room the night before her wedding, we see it is not Grace Poole, but Rochester’s first wife who is hysterical and insane, being watched over by Grace Poole in the attic. In her visit to Jane’s room, Jane is revisited by the greatest terror, only equal to that of the red room as it is the only other time Jane has passed out. The enactment of Jane trying on the veil and gazing into the mirror, is later re-enacted by Jane the morning of the wedding (page 252). When Jane looks in the mirror she only sees ‘a robed and veiled figure the image of a stranger. ’ This is a typical example of Gothic imagery employed throughout the narrative. The narrative technique used for first person point of view is a constant point of view that creates a more consistent work, as it also tends to give more credibility or authority to the narrative, since the person telling the story (Jane) observed or was involved in all the incidents. ‘Reader, I married him’, is an example of how the first person point of view creates the sense of involvement between the narrator and the reader or the observer, as well as ‘I am glad you are no relation of mine. I will never call you aunt again as long as I live’. This last quotation demonstrates the negative aspect to the first person narration, as it only presents a one-sided view on every situation and incident to occur in the novel. It is also limited to what the narrator saw or had heard as well as the interpretation of the remaining characters within the novel. Although the audience may feel very involved with the narrator’s experiences within the novel, the action is being completed before the story begins and the narrative may not be as vivid or lively as fiction using other points of view, and the characters and incidents may seem more distant. Charlotte Bronte frequently employs natural imagery to illustrate dangerous and malicious realities that Jane herself does not see. At times, this imagery functions as straightforward as symbolism (e. g. Chestnut Tree). When lightning nearly entirely destroys the chestnut tree in the orchard on the evening on her engagement to Rochester, Bronte’s disapproval of their proposed union as one becomes clear. However, Bronte is also using this imagery to disguise and hide the transformations that will eventually occur between Jane and Rochester, seeing as the tree has not been divided by the roots – their eventual union will occur. The emphasis on an ‘unquiet’ sea informs the reader that Jane could probably be in danger, and the nature of this danger refers to the vulnerable position she was in with her reputation. As during the historical context of the 1940’s, Jane’s position was extremely unstable as Rochester’s romantic advancements endanger her reputation. She has no proper family network to fall back on as support, and not even beauty as a resource ‘I will show you a heroine as plain and as small as myself’. Using symbolism throughout the novel the moon in Jane Eyre is used as a metaphor for change. The moon is described of or seen many times throughout the novel, when Jane’s life is about to make a change. When Jane leaves Gateshead ‘by the light of a half-moon just setting’ (Ch. 5 p. 49), and also when she first meets Rochester ‘on the hill top above me sat the rising moon’ (Ch. 12 p. 132). Food is used throughout the novel to represent want. One example of this is when Jane is at Lowood School. Her food is scarce, and the older students usually take some from her plate to begin with. The burnt porridge is given as an example; however the hunger Jane feels is not only from her physical desire for food, but also for personal growth as well. When she is finally accepted by the school, and begins to accomplish things for herself, she no longer focuses on her hunger as she is filling herself up with achievements, ‘That night, on going to bed, I forgot to prepare in imagination the Barmecide supper, of hot roast potatoes, or white bread and new milk, with which I was wont to amuse my inward cravings. I feasted instead on the spectacle of ideal drawings, which I saw in the dark all the work of my own hands. (Chapter 8). Similar to this is that of when Jane is welcomed to the Moor House. She has barely eaten and begs for food, and physically weak due to her hunger. When she arrives at the house and is welcomed there, Jane becomes much more satisfied with the friendship she finds that the food she is offered. She had been hungry for companionship and finds it with Diana and Mary. Fire in Jane Eyre depicts the view of passion as an uncontrollable, almost violent force. After the wedding, when Jane suddenly finds out about Bertha, Mr. Rochester’s wife, Rochester requests her pledge of fidelity in return for his. Jane is apprehensive about answering and describes her thoughts ‘a hand of fiery iron grasped my vitals. Terrible moment: full of struggle, blackness, burning! Not a human being that ever lived could wish to be loved better than I was loved’ (pg. 278). This powerful image represents Jane and Rochester’s passion, and how Jane almost succumbs to the powerful force. The image of fire conveys the potentially destructive force in passion. Through different moods, different symbols the reader can be captivated throughout the novel by the narrative techniques employed by Charlotte Bronte. Through first person narration we develop a closer relationship with the narrator, although we as the readers drift further apart from the other characters and our interpretations of them are not as broad as other points of view would have allowed them to be. With the use of natural imagery in metaphors, we see the double meanings of many symbols throughout the novel that suggest and predict the outcome of human nature, which introduces the gothic imagery and elements employed into the novel as well. Through these techniques we develop more of an understanding of the text, and Jane and Rochester’s relationship as well as Jane’s personal growth. Through the use of fantasy (Blue Beard’s Castle) and symbolism (chestnut tree) gothic elements are employed into the novel frequently and emphasize the Romantic gothic elements prevalent within the novel. These narrative techniques are used to increase the flow of the narrative and its consistency in the description of the world surrounding Jane.

Youth Problems free essay sample

We want to see as more countries as possible; to meet various people of diffrent nationalities, in short we want to take of life as much as life can permit us. But the only place where we feel ourselves comfortable, protected is our home. Of course there are a lot of examples when teenagers leave their parents, their sweet home. The reason of their leaving sometimes in misunderstanding between them and their parents. Being a child you want more attention †¦ Later you need a good advice†¦ then freedom. But usually the desired freedoom is replaced by the strictness of our parents, their great desire to take care of us, to teach us. They don`t understand that their children are adult and have their own opinion, own wishes. And as a rule our desires and the ones of our parents are differ. There are some teenagers,who don’t want to tell to their parents most things about their life. We will write a custom essay sample on Youth Problems or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Parents are often heard to say that as well their teenage children become more independent, so they tend to become less communicative. When asked about why they kept some things from their parents,many teenagers explained they were afraid their parents would not understand. This is because adolescence is said a time when young people are experimenting and seaching for their individual identities. Another reason is that our parents are always short of time . Their being busy steals the time which can be devoted to help their children, to listen to their problems. So, their children feel indifference and look for attention ,advice,support among their friends,in the streets. . Teenagers want to seem more modern and cool, they don`t want to differ from others of their age so they try the â€Å"forbidden apple†. Being under attack of bad influence of the street: teenagers begin to smoke, try drugs , drink alcohol etcTheir life becomes broken to pieces. I don`t agree with those who do the same. The problem of these bad habits became global nowadays. I think it is necessary to fight with this problem. Drugs kill the youth and the future of tenagers. It is a real tragedy for them and for their parents . Parents should be more attentive to their children in order not to make them unhappy. They must be a source of example and information for their children. I am happy that my parents are very nice people, I can take a lot from them. They are good example for me. Of course the biggest part of parents take care of their children, they help in different situations with good pieces of advices, they support them and help to solve problems. One of the teenagers problems is chosing the future profession. There are a lot of them:teachers, doctors, engeneeres, programmists, sailors, workers, translators, economists. Some of them implies communication with people,others working with machines. In future I want to be a translator. English is my favourite subject at school. I`ve decided to connect my life with English, I really understand that it is my way. I like this profession because English is an international language and this fact gives us a chance to communicate with people of different nationalities. Another problem is school. It is full of rules, duties, lessons†¦The school helps to realise aims,which they dreamt for a long time. You must do a lot of things you never did before, and you find it difficult. But being obedient, I understood that it is necessary to get good results. The final years of secondary school are generally as a fairly stressful period for students. There are exams to get ready for, desicions about the future to be made and many aspects of growing up to come to face with. In spite of all these it may seem surprising that students of this age have enough time and energy left for forming relationships. It is also the problem of teenagers. They must be very attentive in chosing real friends. What qualities do girls like best in boys? â€Å"Confidence†, say teenagers. Someones put being funny at the top of their lists. And what do boys most value in girls? Not surprisingly that good looks topped their list. I think when you are a teenager, you want to be attractive to everyone. You want to be acceptable to your peers, male and female. Nowadays under the influence of the intertainment industry, many young people are spending countless hours dieting, pumping iron, and doing aerobic exercises, all in an effort to transform the size and shape of their bodies. I know some girls which starving in order to achieve that â€Å"perfect† body. But we are not perfect. In my opinion, if we can not have the greatest look ,we may can work with what you`ve . I think proper rest and sleep,neat clothes and good manners can help us to look and feel our best. People are attracted to someone who uses kind , tactful speech and who shows consideration for others. Finaly, we may find it helpful to cultivate a balanced sence of humor. A person who has a sence of humor often makes friends easily. I think a person should and have to have many friends. But among them there can be only two or three a real ones. Real friends will never betray each other, they are always ready to help. They say : â€Å"A friend in need is a friend indeed†. It is wonderful if your school friend will remain your real friend for the rest of your life. Life is difficult, and you never know what is going to be tomorrow. We should be wise . If we want people around us to be kind and tactful, if we want them to help us, we should do the same towards them. This will make our life more humain. The problems of teenagers are countlees. They say this period of life of every person is a desease which should be overcome. Problems are always exist. I think that without problems our life will be boring. Moreover, when people start to cope with different problems they become stronger and get experience. They harden like steel while overcoming problems . We should have problems in order to learn to live.

Fear - Argumentum ad Baculum

Appeal to Force/Fear - Argumentum ad Baculum The Latin term argumentum ad baculum means argument to the stick. This fallacy occurs whenever a person makes an implicit or explicit threat of physical or psychological violence against others if they refuse to accept the conclusions offered. It can also occur whenever its claimed that accepting a conclusion or idea will lead to disaster, ruin, or harm. You can think of the argumentum ad baculum as having this form: Some threat of violence is made or implied. Therefore, the conclusion should be accepted. It would be very unusual for such a threat to be logically relevant to the conclusion or for the truth-value of a conclusion to be made any more likely by such threats. A distinction should be made, of course, between rational reasons and prudential reasons. No fallacy, the Appeal to Force included, can give rational reasons to believe a conclusion. This one, however, might give prudential reasons for action. If the threat is credible and bad enough, it might provide a reason to act as if you believed it. It is more common to hear such a fallacy in children, for example when one says If you dont agree that this show is the best, Ill hit you! Unfortunately, this fallacy isnt limited to children. Examples and Discussion of the Appeal to Force Here are some ways in which we sometimes see the appeal to force used in arguments: You should believe God exists because, if you dont, when you die you will be judged and God will send you to Hell for all of eternity. You dont want to be tortured in Hell, do you? If not, it is a safer bet to believe in God than to not believe. This is a simplified form of Pascals Wager, an argument often heard from some Christians. A god is not made any more likely to exist simply because someone says that if we dont believe in it, then we will be harmed in the end. Similarly, belief in a god is not made any more rational simply because we are afraid of going to some hell. By appealing to our fear of pain and our desire to avoid suffering, the above argument is committing a Fallacy of Relevance. Sometimes, the threats can be more subtle, as in this example: We need a strong military in order to deter our enemies. If you dont support this new spending bill to develop better airplanes, our enemies will think we are weak and, at some point, will attack us - killing millions. Do you want to be responsible for the deaths of millions, Senator? Here, the person doing the arguing isnt making a direct physical threat. Instead, they are bringing psychological pressure to bear by suggesting that if the Senator does not vote for the proposed spending bill, s/he will be responsible for other deaths later on. Unfortunately, no evidence is offered that such a possibility is a credible threat. Because of this, there is no clear connection between the premise about our enemies and the conclusion that the proposed bill is in the countrys best interests. We can also see the emotional appeal being used - no one wants to be responsible for the deaths of millions of fellow citizens. The Appeal to Force fallacy can also occur in cases where no actual physical violence is offered, but instead, just threats to ones well being. Patrick J. Hurley uses this example in his book A Concise Introduction to Logic: Secretary to boss: I deserve a raise in salary for the coming year. After all, you know how friendly I am with your wife, and Im sure you wouldnt want her to find out whats been going on between you and that sexpot client of yours. It doesnt matter here whether anything inappropriate has been going on between the boss and the client. What matters is that the boss is being threatened - not with physical violence like being hit, but rather with his marriage and other personal relationships being destabilized if not destroyed.

How the events of the 1660s changed London Essay

How the events of the 1660s changed London - Essay Example By the end of 1660 things were subtly different within the city of London. London housed about 350, 000 people and it were dwarfing all the other major cities in England. The requirement to extend the city was at its peak. The reign of Charles II witnessed the extension of the city westwards with the inception of parks, squares and personal masterpiece with the title St. James’ which meticulously intrigue with the architecture of Wren inspired designs evolved with a major conflict between tradition and innovation. Contextually, the street plan of London was in a chaotic form still (Robinson, 2011; Monash University, 1997). The role of Monarchy in restoration of 1660 was crucial and it affected London to a great extent as well. Various laws passed by the Charles II manifested in smooth running of trade and commerce along with civil governance in London followed by its prosperity. The 1660 act of Indemnity and Oblivion enabled the restoration of the lands of Crown and Churches automatically thereby the confiscated land was made available for negotiation and litigation publicly (The Royal Household, 2009). Art, architecture and theatre of London saw a huge transition in its form, shape and execution in 1660 along with the huge leap of events in the field of science, technology, research and education. The establishment of Bank of England and the dissolve of open air theatre to restoration of comedy made more popular in England holding the hands of theatre practices in London. The coffee house trend was at its peak during the restoration period in London which helped to instigate seminal art and culture rapidly (Tiscali, 2013). In the field of scientific research, London witnessed a huge event in the month of November 1660, when ‘The Royal Society of London for Improving Natural Science’ was established. The establishment of Dissenting Academy and its collaborative activity with

Referring to at least three of the case study countries,'Liberal Essay

Referring to at least three of the case study countries,'Liberal Democracy is an ideal which many countries believe in but seldo - Essay Example Liberal democratic execution and performance incorporates the practices of the existing liberal governments. Moreover, there are some international standards that any government must fulfill to qualify as a liberal democratic government. However, differences experienced in liberal democracies globally are brought about by variations in the implementation of liberal democratic principles. The comparison between liberal democracies in the world governments is exceedingly complicated by the existing differences in the definition of the term in diverse political, social, and economical settings. However, liberal democracy principles are universally based on the three main principles, the regime longevity or endurance, liberal democratic value delivery and government efficacy (Skinner 1998, p. 89). Various countries have a strong acuity on the liberal democracy principles, its standards and importance in political, social and economic development. However, a good number of countries that value liberal democracy ideas have a setback in achieving its intended objectives. The essay will entail a case study expounding on the manner in which different countries implement the liberal democracy ideologies and principles. ... To begin with, the United States of America has federal political institutions comprising of 50 states and the District of Columbia. In a federal government structure like that of the United States, the power of the executive is separated from the judicial functions in line with liberal democracy principles. The constituents have executive self-government powers, which lead to economic inequality among different states in the United States of America (Graham, Farkas and Grady 2007, p. 345). The United States of America president is elected after every four years with a two term limit. Although millions of people participate in the election, the president is not elected directly by the country’s citizens but by 538 highly regarded members of an Electoral College. This is slightly in contrast to the basic tenets of a liberal democracy whereby the general public should have the mandate of electing their leaders including the president as it is the case in Russia and France. In th e United States, the Congress which is the country’s legislature is made up of 435 house of representative members and 100 hundred senate members. Each state is represented by two senators for a term of six years. Members in the House of Representatives serve for a period of two years and are elected from single member constituencies. Members of the Congress who are the representatives of the general public have the power to approve the government’s financial outlays as well as legislations. In developing countries, the president has the absolute power of appointing all government officials. In the United States, the president can veto legislations but with the support of two third majority vote

Production And Operation Essay Example for Free

Production And Operation Essay 1(a). The word measure is defined as the process of approximating or estimating the magnitude of an object in relation with some units of measurement. I t usually involves the assignment of nun-negative real numbers to the subsets The term productivity is also defined as the measure of the production process output divided by the number of unit of input. For instant, labor productivity is usually measured as the ratio of the labor output per hour and input. Therefore, the quantitative aspects of the input and output are put into consideration (Christopher Voss (1984). Generally, productivity of higher education is defined in terms of how much individuals and the society as a whole are gaining from the educational sector, considering the resources that they employ. It also shows whether the system is wasteful in any way as well. The issue of productivity is looked at in two dimensions. That is, the efficiency perspective and the effectiveness perspective. Efficiency looks at the level as well as the quality of the education services obtained from the available resources. A sector that produces higher quality or greater quantity of outputs using the same resources, then it said to have improved efficiency. On the other hand, effectiveness focuses on the extent which the needs and demands of the customers are met by the providers. The stakeholders in this case include the students, local communities, faculty, the state governments and the nation at large. Therefore, it’s clear that productivity improvement is a multidimensional process which depends on the goals and missions of the particular system at hand. Under measure productivity, the general approach that is employed mostly is the development of measures of both the effectiveness and efficiency. These measures are then employed together so that productivity improvement is measured. Through the use of input and output measures, there could be either the technical efficiency ratios used to measure the physical output per unit input, or the use of economical efficiency ratios that compare and contrast the outcomes to the inputs. However, the present problems that hinder the measure of the input and the output do not make easy for the creation of these measures. Therefore, it is necessary to rely on direct measures where the resources employed by the industry are put across together with the outcome and the quality of the services. In situations where the industry produces multiple outputs, these outputs are always weighted using some criterion and then summed. b). Looking at the relationship between strategy and operations management, we first define the terms. The word strategy refers to the long term plan of actions that is designed to meet the set aims and goals. On the other hand, operations management refers to the process of ensuring that all the activities that are meant to be carried on in the industry are carried on in to achieve the set up goals and regulations. For the operation management process to be successful there has to be the long term goals that must be strategically set. These goals are the key drives of all the processes that take place in the entire industry. Therefore, the strategy used should be the one that is achievable and relevant to the operations at hand. The production management process should also be in line with the long term action plans that are set so that it will be easier to meet the set goals. The process should be handled in a formal manner in order to promote or make the whole production process easier. These set goals as well as the long term actions should be made known to the employees of the company and the public as well so that they can contribute towards the achievement of the same. For instant, in a higher education industry, they should set long term actions to produce the best students or to be the best research institutions. The goals set should be those that are achievable and the community as well as the students, the lecturers and the non teaching staff should all be informed about all these. c). The terms Cost of Poor Quality (COPQ) refers to the costs that are generated due to the production of defective materials. These include those costs that are used in bridging the gap between the desired and actual service quality and products. It also consists of the costs of losses in terms of the opportunities caused by the loss of recourses that are later used to correct the defects. COPQ includes all the labor costs, the rework costs, material costs and the disposition costs. However, it does not include the detection as well as the prevention cost. For instant, in the tourism industry can have the COPQ whereby the services offered to the tourists are not to the standard due to lack of enough accommodation or workers. Hence, to rectify this, they employ more workers and build up or renovate their buildings in order to improve there services. On the other hand the term cost of quality is widely used but mostly misunderstood. It is defined as the cost of not creating a quality product or services. This cost increases every time work is redone. For instant, in the tourism industry, they incur this cost when their workers fail to offer perfect services to the tourists as they may end up being discouraged from visiting the country again. d). A toy market that is ready to sell its new products has to follow different procedures in order to reduce the time that it will re quire to sell these products. First, there will be need for a massive advertisement either in the papers, televisions and live shows so that they can inform the consumers on the products. This in tern will keep the potential customers aware of the products in a manner that they will be encouraged to purchase these products that they will need to purchase. Another main point that the toy manufacturing company should take into consideration is the quality of the toys that they produce and sell to the customers. The toys that of good quality will definitely take less time as compared to the toys of bad quality. The price of the products, that is the price which the toys are disposed at will also affect the time that the products will take in the market. Cheap or affordable products will take short time in the market as compared to the expensive products or unaffordable products. When the company that is manufacturing the toys plans the type of toys that they produce, they should take into consideration the technology at hand and the age that they are targeting. For instant, toys are basically meaningful to the young children hence should be designed in a manner that they will be attractive to the children and can be handled by them as well. This will definitely reduce the marketing time for the new products. 2). The three basic capacity expansion strategies include the process focused strategy, the repetitive focused strategy, and the product focused strategy. These are all aimed at improving the production management and control systems as a whole. Under the process focused strategy, the available facilities are organized by the process itself and all the similar processes are put together. There is also the presence of a low volume, but high variety products, as well as the presence of a jumbled flow. This strategy has its merits and demerits in general. The advantages of this strategy are: Availability of great product flexibility that ensures that the products are modified incase of any need. Availability of more general equipment that are used to handle many tasks at a time. And there is room for low capital investment thus even the poor can afford to invest in the business. The disadvantages are: Need for very highly trained personnel which expensive to higher and fire. Availability of more difficulty production planning control process that needs a lot of money to run and consumes a lot of time. And poor equipment control process hence more expense to organization since these equipments may spoil any time or get lost. Under the repetitive focused strategy, the facilities are often organized by the use of assembly lines. It is mainly characterized by the use modules which are combined for many output options (Philip E. Hicks (1919). The advantages of this strategy are that it is seen to be more structured than the process focused strategy and enables Quasi-customization. It also enjoys economical advantage of a continuous process since it makes maximum use of modules. The product focused strategy has facilities that are organized by the products (Jay Hezier (1996). There is also room for high volume, low variety products and is usually found in the discrete unit manufacturing company and the continuous process of manufacturing.The advantages of this strategy include: Lower variable costs per unit which reduce the production costs in general leading to reduction in selling prices. Availability of lower but more specialized labor skills hence production is efficient and meets the demands of the consumer. Possibility of easier production planning and control hence saves time and reduces production cost as well. And the presence of equipment utilization and maintenance. The disadvantages are: High probability of lower product flexibility Need for more specialized equipments that are expensive And need for a very high capital investment thus closes doors for the poor in the society. 3). It is not easy for the jobs to be designed as well as be incorporated in order to meet all the characteristics in the principles. However, it is important to note that jobs should form a coherent whole independently or through involving the related jobs. The whole performance of the job should ensure that there is a significant contribution to the completion the services and the products (Meric S. Gertler (2004). It should also ensure that there is provision of a variety of pace, location, method and skills that are necessary. It should also provide feedback of the performance to the other people directly. Discretion and time control should be given chance as well as the sequence and the pace of work efforts. The job should also ensure that some responsibility for outcomes is included; there is room for learning and problem solving within the competence of the individual. It should also be done in a way that it leads towards a desirable future. The individuals should be free to develop in a way that they find relevant. Job specialization is defined as the process of separation of the organizational activities into tasks that are distinct and involves the process of assigning different tasks to different people. On the other hand, job enrichment is seen as the motivation of employees by giving opportunities to them in order to range heir abilities. For instant, in an institution that deals with learning, there are different departments that deal with different things at a time. Each department has its heads that are the key decision makers. A job that is enriched has a variety of tasks as well as varying challenges in difficulties, a meaningful work, has a feedback, encouragement and good communication. Â  Job enrichment includes the process of turning the employees’ efforts into performance, links the employee’s performance to the rewards directly, and makes sure that the employees are interested in the reward. For instant, in an organization, employees who have performed well in their work are given promotions at the end of a certain period of time in order to motivate them. On the other hand, job specialization ensures that the employees are good in a particular section as compared to the other sections hence can work best when given the chance of working there. In most cases, it does not involve rewards but takes into consideration the ability of the employee and the experiences at hand (Richard B. Chase (1998). Job specialization also ensures that there is decentralization of activities and powers. Decisions here are made at the different levels depending on who is in charge of the area affected. This does not apply to the case of job enrichment since the main aim here is to motivate the employees References Richard B. Chase (1998). Production and Operation Management. McGraw-Hill College, ISBN007517102 Jay Hezier (1996). Production and Operation Management. Prentice Hall PTR, ISBN0132444844. Meric S. Gertler (2004). Manufacturing Culture: The Institutional Geography of Industrial Practice. Oxford University Press, ISBN0198233825. The Encyclopedia Americana: A Library of Universal Knowledge, page 484. Philip E. Hicks (1919). Industrial Engineering and Management. McGraw-Hill, ISBN0070288070. Christopher Voss (1984). Research in Production/Operations Management. Gower Pub. Co., U.S.A, ISBN 0566007592

Globalization and Human Trafficking Essay -- Human Trafficking

Trafficking in human beings is now the fastest-growing business of organized crime. Men, women and children are trafficked within their own countries and across international borders. More than one person is smuggled across a border every minute which is the equivalent to ten jumbo jets every single day. And the trade earns twice as much as the Coca Cola brand. (STOP THE TRAFFIK 2014) According to estimates, more than 700,000 people are trafficked every year for the purposes of sexual exploitation and forced labour. They are transported across borders and sold into modern-day slavery. Over the past decade, trafficking in human beings has reached epidemic proportions. No country is immune. Clawson (2009) discusses how the search for work abroad has been fueled by economic disparity, high unemployment and disruption of traditional livelihoods. It recognizes neither boundaries nor borders. Consequently profits from trafficking feed into the casket of organized crime. Trafficking is fueled by other criminal activities such as document fraud, money laundering and migrant smuggling. Because trafficking cases are expansive in reach, they are among the most important matters. (Clawson 2009) Human Trafficking Trafficking in Persons Report (2007) discusses many different tiers in relation to a counties response to human trafficking. Tier one consists of countries whose government fully comply with the Trafficking Victims Protection Act’s minimum standards, for example Australia, Uk, Germany and Norway. In tier two the countries whose government do not fully comply with TVPA’s minimum standards but making efforts to bring themselves up such as Japan, Romania, Peru and Rwanda. And finally tier three are governments that do not full... ...itner, H., Peck, J. and Sheppard, E.S. (2007) Contesting Neoliberalism Urban Frontiers, New York: Guilford press. Maiska, R., eds. (2007) Gender trafficking and slavery,UK: Oxfam Publishers Mensah, J. (2008) Neoliberalism and Globalization in Africa, UK: Palgrave Macmillan Ruggiero, V. (2000) Crime and Markets: Essays in Anti-Criminology, UK: Oxford University Press. Salt, J. and Stein, J. (1997) ‘Migration as a Business’, The case of Trafficking, 35 (4) 467-494. Shelley, L. (2010) Human Trafficking a Global Perspective, London: Cambridge Printing Press. STOP THE TRAFFIK (2014) What is Human Trafficking? Web 17 May 2015. http://www.stopthetraffik.org/usa U.S. Department of State Publication (2007) Trafficking in Persons Report,11407, United States of America: Office of Under Secretary for Democracy and Global Affairs and bureau of public affairs.

Literary Analysis †Importance of Being Earnest Essay

PICKERING: [rising and standing over him gravely] Come, Higgins! You know what I mean. If I’m to be in this business I shall feel responsible for that girl. I hope it’s understood that no advantage is to be taken of her position. HIGGINS. What! That thing! Sacred, I assure you. [Rising to explain] You see, she’ll be a pupil; and teaching would be impossible unless pupils were sacred. I’ve taught scores of American millionairesses how to speak English: the best looking women in the world. I’m seasoned. They might as well be blocks of wood. I might as well be a block of wood. It’s- (38). I’m very curious about how Henry Higgins, in George Bernard Shaw’s Pygmalion, feels about his profession and how this translates to his interpretation of society. Higgins, a professor of phonetics, ultimately enters into a bet in which he is assigned the task of teaching a poor, uneducated yet determined girl from the streets proper grammar, with the hope of transforming her into a duchess in a few months time. It’s clear from the beginning that Higgins, a man full of contradictions and no filter, is the protagonist. At first, Higgins is clearly opposed to the idea of teaching Eliza; this is evident through his blatant insults and sarcastic taunts. He makes fun of her poor grammar and the fact that she is clearly uneducated. Higgins infers that Eliza’s success will help her move up the social hierarchy and even though Eliza’s transformation is unequivocal, Higgins initial perception of her never changes – his general attitude towards her is c onsistent throughout the play. In contrast, when Higgins first meets Pickering, an educated scholar, his demeanor is quite the opposite. The difference between his demeanors leads me to believe that language does affect Higgins’ perception of society. This is shown further due to his rude indifference of Eliza’s drastic transformation. I intend to prove that Higgins’ views language as a tool for social advancement and this understanding is what ultimately causes him to treat people more as objects than human beings. Higgins considers teaching Eliza as more of a social service due to her economic and social disadvantage. Higgins asserts that, â€Å"teaching would be impossible unless pupils were sacred† (38). At first glance I presumed that sacred meant holy or special, yet he assigns another meaning to the word. Higgins regards the English language as an exclusive privilege; speech should be regarded with reverence and entitlement. He associates proper language with societal and spiritual implications and holds that it is what separates class from class and soul from soul. This suggests that Higgins believes the English language should be respected. In addition, he asserts that education and the ability to effectively communicate is paramount to the functionality of society; it’s important because without language, society would crumble. Therefore, in teaching Eliza proper grammar, Higgins gains a sense of power due to the belief he is changing her for the better, and ultimately into a different human being. Although its obvious that Higgins thoroughly enjoys the subject of language and is seemingly enthusiastic about his profession, he tends to brag about his accomplishments and often belittles other people’s intellectual abilities. He treats people, Eliza in particular, with a rude indifference and no regard for feelings or emotions. It’s clear that Pickering is trying to look out for Eliza’s best interest when he argues, â€Å"If I’m to be in this business I shall feel responsible for that girl. I hope it’s understood that no advantage is to be taken of her position† (38.) Higgins bluntly responds â€Å"What! That thing!† and the difference in demeanor is candid. In comparison to Pickering, it’s clear that Higgins lacks decent manners. His cockiness is further exemplified through his boasting; â€Å"I’ve taught scores of American millionairesses how to speak English: the best looking women in the world. I’m seasone d† (38). Finally, Higgins displays a sort of ambivalence towards language. He treats this knowledge of language is powerful and serves as a tool for social advancement. In addition, he believes that language is and should be a suitable subject for scientific studies. His ultimate view is that language should be utilized as a medium for artistic expression. Furthermore, it’s apparent that Higgins views his pupils as objects rather than human beings when he concedes, â€Å"They might as well be blocks of wood† (38). This exemplifies how language could be seen as artistic. Theoretically, a block of wood could be interpreted as a blank canvas – it symbolizes how he utilizes language to shape and transform his students into something else, something more. Higgins seems to be unsure of his own identity as well because he suggests, â€Å"I too might as well be a block of wood† (38). Ultimately, Higgins shows that proper speech should be regarded as a fundamental necessity of society; the inability to communicate prohibits success. This assertion is exemplified through how he treats those around him and how he views those that he teaches. He clearly believes that language is of paramount importance especially in discerning social class. His assertion that he too â€Å"might as well be a block of wood,† is a fundamental example of his belief in the power of language as a tool for social advancement. â€Å"The writing in this essay is my own work. If I have used outside sources, I have acknowledged them through correct documentation.† eading Pygmalion, we come to learn that communication is about more than words, and everything from clothing to accents to physical bearing can affect the way people interact with each other. Higgins considers his teaching to be a kind of social work – the inability to communicate he suggests is at the bottom of mans social issue Not only has Higgins come to view his clients as objects rather than human beings, he even seems to have lost something of his own identity in the process. There is another interesting interpretation howver. A block of wood, like a canvas is a medium for artistic expression. He of course, is [aid to shape his clients but this suggests that he himself could aslo be subject to the same process In claiming he cant change his own nature, Higgins complicates his own claims about change and transformation: if he cant change his nature, we have to wonder how he can really under stand to change someone else’s Even the things we do to establish a connection with unfamiliar people and things – like using slang or nicknames – can end up causing confusion and cases of mistaken identity Higgins. About you, not about me. If you come back I shall treat you just as I have always treated you. I cant change my nature; and I don’t intend to change my manners. My manners are exactly the same as colonel pickering’s. Liza. That’s not true. He treats a flower girl as if she was a duchess. Higgins. And I treat a duchess as if she was a flower girl. Liza. I see. [She turns away composedly, and sits on the ottoman, facing the window]. The same to everybody. Higgins. Just so. Liza. Like father. Higgins. [grinning, a little taken down] without accepting the comparison at all points, eliza, its quite true that your father is not a snob, and that he will be quite at home in any station of life to which his eccentric destiny my call him. [Seriously] The great secret, Eliza, is not having bad manners or good manners or any other particular sort of manners, but having the same manner for all human souls: in short, behaving as if you were in Heaven, where there are no third-class carriages, and one soul is as good as another.† (99) In this excerpt from George Bernard Shaw’s play, Pygmalion, I am not sure (what Shaw is trying to convey through Higgins’ justification of his unruly behavior). if Higgins is attempting to justify his unruly behavior or if (Shaw is using him to voice his criticism of class distinctions) he is simply preaching about his concept of class distinctions (im not sure what exactly Higgins belives or is trying to convey? He does, however, have a penchant for talking about the soul of man, about the importance of language, and social equality). Higgins, a professor of phonetics, ultimately enters into a bet in which he is assigned the task of transforming a poor, uneducated yet determined girl from the streets, into a duchess in a few months time. It’s clear from the beginning that Higgins, a man full of contradictions and no filter, is the protagonist. It’s ironic that throughout eliza’s transformation, she is the one who is blatantly manipulated and mistreated, meanwhile the other characters seem to receive less cynicism. On the other hand, Higgins’ actions and mannerisms never change – his general attitude is consistent throughout the play. His rude indifference to her drastic transformation leads me to believe that Higgins doesn’t believe in class distinctions. That said, (Higgins embodies the theme of I believe that Shaw uses Higgins as a patsy for his criticism of class distinctions – all classes should be treated the same. Shaw develops Higgins’ belief in equality very clearly: â€Å"If you come back I shall treat you just as I have always treated you. I can’t change my nature; and I don’t intend to change my manners.† That said, it’s very clear that Higgins perception of those around him, and society in general, are concrete. Throughout the play, Higgins character never evolves Higgins life revolves around Eliza for practically the whole play. All his time is spent transforming her and inventing a new Eliza meanwhile he seems to forget that she’s a human being with feelings. His unchanging perception and treatment of those around him is further reiterated when eliza claims colonel pickering â€Å"treats a flower girl as if she was a duchess† and Higgins simply retorts â€Å"And I treat a duchess as if she was a flower girl.†

Cigarette Taxes, Smoking, and Exercise - 500 Words

Cigarette Taxes, Smoking, and Exercise The primary purpose of this study is to analyze whether cigarette taxes have an effect on exercise behavior. The authors creates a conceptual framework that describes how cigarette taxes could effects exercising habits and test its implications empirically using survey data from Behavioral Risk Factor Surveillance System (BRFSS). Preliminary results indicates cigarette taxes are negatively correlated with exercise behavior. Past studies on cigarette taxes have primarily been focused on its effect on reducing smoking. Some studies have also found a relationship between cigarette taxes and obesity rates. However this is the first study that is aimed at analyzing the effects of cigarette taxes on†¦show more content†¦The magnitude of the off-set would determine the overall impact of the cigarette taxes on the health outcome. However, if a person’s only concern is weight management, then a reduction in exercises due to reduced cigarette consumption would both have negative effects on weight management and hence reduce person’s health. One shortcoming of the theoretical framework is, its assumption that exercises yield disutility to the person. In other words, it is assumed that persons dislike exercising and only exercises for its beneficial effects on health. This assumption seems unrealistic since it is very probable that people gain utility from exercising itself. If this assumptio n is relaxed, it is possible that people will not off-set the reduction in cigarette consumption by a reduction in exercise, which would then have a positive effect on the overall health function. The authors test the validity theoretical framework by conduction a regression analysis using data from the BRFSS, where a measure of exercise for an individual is regressed on state cigarette taxes along with other explanatory variables. The preliminary results indicate that cigarette taxes reduces exercise. However, results from some falsification test suggest that the results may not be credible. In my opinion this study successfully creates a theoretical model that could explain the ways in which cigarette taxes could exercise behavior. However, limitations in the empiricalShow MoreRelatedBans, Laws, And Taxes On Smoking Essay1020 Words   |  5 PagesBans, Laws, and Taxes on smoking With the changing of times, many places over the years have gone smoke free. Some of these places include: hospitals, airplanes, restaurants, bars, universities, schools, hotels and many others. One of the places in Anchorage that has recently gone smoke free is the University of Anchorage Alaska. 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